Well, basically, it’s the creation of visual communication and presentation… the use of words and pictures used to convey a message in the most succinct way possible.
So, typically, this means that…
I create logos and corporate branding; stationery layouts and the design and layout of business documents, logos, brochures, fliers – information that you would present to your clients or potential clients in order to make them aware of your services, offers, promotions, as well as information you would present to establish your identity on the high street and to your target business audience. This could be the design and layout of signs, posters, labels and vehicle livery, websites and packaging.
I use the industry standard Adobe Creative Cloud suit of software for the majority of our work, especially if our work is to be printed or used in web applications. I also use CorelDraw software for signs, technical drawing and decals, and especially tracing illustrations which I can then go on to import into Illustrator for whatever purpose I need them. Adobe’s imae tracing capabilities have improved vastly, but CorelDraw still has the edge when it comes to quick and easy shape replication.